The beloved Texas Hill Country Wine and Food Festival has now become the Austin Wine and Food Festival. April 27-29, 2012 marks the beginning of a new era for the Austin food scene. Food and Wine Magazine is teaming up with C3 Entertainment to showcase big name national chef stars like Masaharu Morimoto, Marcus Samuelsson, and Andrew Zimmern alongside Austin luminaries like Tyson Cole, Paul Qui, Bryce Gilmore, and Aaron Franklin. The idea is to make a destination festival along the lines of the South Beach or Aspen festivals. How will the Austin chefs stack up? Will the Austin foodie community support a fest that comes with a $250 minimum price tag? How will the festival organizers deal with unforeseen issues that are bound to come up with a new huge event? I cannot wait to find out.
I was so excited until I saw the pricetag!
I wish they had an option for a 1 day pass. Sounds worth the money for all the great demos and stuff but especially in this economy, who can afford to do the whole thing? Hopefully I will get to get to see some of it through volunteer opportunities.